The key to dominating local search rankings is to make sure your business has a strong online presence across all relevant platforms. That includes creating a solid web presence, creating an active social media presence, and making sure your business has an active Google My Business listing with up-to-date information and photos. Another important factor is making sure you're doing all the right things on your website. Keywords should be used naturally, not stuffed in just for the sake of having them there. You should also make sure that all pages are optimized for mobile viewing and load quickly on whatever device the user is using. And don't forget that content is king when it comes to SEO. The more relevant, high-quality content you have on your about website, the better chance you have at ranking highly in search results pages.